Campaign: Pantene Pro-V Charcoal Shampoo

For the active, working woman- whoever she is, whatever she does- to truly enjoy her hair from residues and impurities. Showcasing the mermaid, destroying ships and saving marine life, her hair is always filling with gunk.


The visuals equate ocean waves with hair, and are inclusive of different hair types and skin colours.

Video/YouTube - Storyboard

Animated video in the same art style as the prints.


Travel enthusiasts have large followings. So, a real-life traveling mermaid will be used to show her travels working to clear the seas and promote Pantene's Charcoal shampoo, which she uses to clear her own waves that are always caught in the busy day's mess.

Using Format