Campaign: Vichy Dercos

Problem: People with dandruff prefer buying regular, ineffective anti-dandruff shampoos.

Idea: Can selling inefficient products to people communicate the absurdity of buying sub-par anti-dandruff shampoos over an effective one?


Product Deliverable

What a purchased product will be like.

Front of tag encourages target audience to learn more by scanning it.

Back of tag presents message.

Youtube Video (Experiment), Storyboard


Brush's Bristles

Fork's Teeth

Straw's Body

Using Format