Lego For Teen Anxiety
Brief: Rebuild the world of creativity for teenagers.
Gen Z is the most anxious generation, and their Nature Deficit Disorder's (NDD) increasing. NDD is correlated to mental health.
Insight: Plant-friendly spaces have shown to reduce anxiety.
Idea: Promote greener and creative-living spaces by getting teens to build their own unique flower pots using Lego.
Lego Pot Possibilities
Instagram Stories/Ads
Firstly, Instagram Stories/Ads will educate teens about anxiety and encourage them to spend time with plants by building Lego flower pots.
TikTok Challenge
Then collaborating with TikTok creators, we'll challenge teens to build Lego pot creations to support greener living.
@caseyc0w
Earth lover, Eco_Tok Creator, encourages greener living
@philthefixer
Self-proclaimed "eco dude", educates on topics of environment
@psychology.wisdom
Facts provider and encourages healthier mental states
Instagram Live
For those challenging starts, Lego Master Builders will give live tutorials on Instagram Live.
Plant Nurseries
Lego pot creations will be placed in plant nurseries with factual messages on tags. Small Lego sets will be available for small succulents.
